Loewe has us dreaming of summer with its latest fragrance, Loewe Paula’s Ibiza. The brand unveils its new scent with a campaign lensed by photographer Gray Sorrenti. Loewe creative director Jonathan Anderson recalls summers spent in Ibiza as a teenager for the fragrance’s inspiration. Working with Loewe perfumer Nuria Cruelles, Anderson develops a fragrance for both men and women. It features a blend of coconut water, driftwood, vanilla, and ambergris. The essence of Loewe Paula’s Ibiza is ideal with an image featuring models Fernando Lindez and Mona Tougaard. The models appear in pieces from Loewe’s spring-summer 2020 collection as styled by Benjamin Bruno.
Loewe Paula’s Ibiza Fragrance Campaign
